SEOINC

Company Mission and Philosophy

Mission of the company is to provide the most professional and highest quality web site optimization services, customer service, and search engine rankings to customers. They are members of the Better Business Bureau of San Diego, the Carlsbad Chamber of Commerce, and the first and only SEO Company in the World Wide Web Consortium.
SEO Inc. uniquely approaches Search Engine Optimization from a consultative perspective. They do not believe in a "one size fits all" implementation. Their programs are tailored to meet the needs of your unique web site audience and business goals. By working directly with Your Company marketing team, they will be able to determine exactly which tactics yield the best results for your campaign.

Through extensive attention to the fundamental framework of search engines, SEO Inc. rises above "faddish" placement schemes and trends. They develop proven, cutting-edge technologies. SEO Inc. will uncover the most effective keywords and keyword phrase queries for each of your constituencies - whether your audience is consumers, other businesses, investors, the press, etc. Each of these necessitates a dramatically different approach, and it takes a long-term relationship to reap the benefits of this targeted strategy.

Throughout customer relationship, they continue to monitor and refine search engine rankings. They comply with every SEO Code of Ethics and we absolutely do not leverage spam or cloaking techniques. They achieve top placements with hard work, dedication, and proven optimization methodologies. The success of his company is reliant on the success of his customers.
Paid Search Marketing Case Studies

Electronics Distributor - B2B

• A leader in obsolete electronics components, this SEO Inc. client saw online leads jump by 252% (see chart below). Simultaneously, their cost per lead fell by 59% from $81.88 before SEO Inc. PPC Management in the spring of 2006 to just $33.71 over the first six months of the campaign.


• Car Warranty Provider — B2C
  In an extremely competitive environment, a popular online car warranty provider was able to decrease their cost per click over 44% under SEO Inc. management from roughly $5.00/click at campaign inception to its current level of $2.82/click. In addition, SEO Inc. has been able to generate more leads while allowing this client to reduce their level of paid search ad spend by more than $25k/month.
• Drug/Alcohol Rehabilitation - B2C
  SEO inc. led the paid search campaign to quadrupled traffic and doubled the number of conversion in the first month while maintaining the same budget. The client was forced to turn off their paid search in month 5 because beds were full and they were turning people away.
• Printing Services - B2B
  The goal for this client was to drive traffic to their individual locations and to increase leads and quotes sent through their website. This client wanted to move away from their traditional marketing/advertising methods and allocate that multi-million dollar budget to paid search marketing. SEO Inc set up a new PPC account and in first month the cost per quote sent was $24.76. Their ROI proved significantly higher than the TV and print advertising they were doing, so they allocated more budget towards paid search and maintain a cost per lead at approximately $25.
• Enterprise Software Solutions - B2B
  In the first month after having SEO Inc. assume management of their Paid Search campaigns, this client saw an immediate drop of 28% in the cost per lead. In addition, between May and October 2006 they realized a cost per lead savings of over 50% while the overall number of leads generated has than almost doubled along with the lead conversion rate (see chart below).
  Mortgage - B2C
  As in many industries but particularly true of the banking industry, keywords relating to mortgage are extremely costly. This client was having trouble driving qualified, cost effective traffic to the site because of the competitiveness within their desired space. In the first 2 months under SEO Inc. management, they realized a resounding 1722% increase in their monthly PPC traffic.

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